Through the M.B.C. Census Lab, Mapping Black California collaborated with Black media statewide, working collectively on Census 2020 reporting and community engagement for a complete count.
The Lab co-developed messaging, reporting, and advertising assets utilizing research-informed, data-driven, audience-focused, GIS-informed communication and outreach strategies. We employed innovative technological tools to engage Black Californians in Census participation through the converged use of community engagement and storytelling.
A note on this tool: Support for this platform was discontinued by Esri, so some features may not function as originally designed. In the meantime, please continue to explore the full site below, we’re actively working to migrate this work to a modern platform and will share updates as that transition progresses.
